As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform? Here are a few tactics any SMB can follow to gain more value from LinkedIn.
Know LinkedIn’s purpose
Simply put, LinkedIn is not a content marketing platform.

Although there are many alternatives out there, Microsoft Word remains one of the most popular and user-friendly word processors for businesses large and small, and for good reason too. It is compatible with both Windows and Mac and is highly capable of handling and creating business documents.